RE/MAX House of Real Estate · Selling Calgary & Area
Sell Your Home
with Confidence
Excellence. Dedication. Integrity. Experience. — Chris Marshall brings over 23 years of Calgary real estate expertise to every listing.
Excellence · Dedication · Integrity · Experience
About Chris
23 Years of
Proven Results
Chris Marshall is a Calgary-based Realtor with over 23 years of experience helping buyers and sellers successfully navigate the Calgary real estate market. His approach is rooted in clear communication, data-driven strategy, and strong advocacy — ensuring clients feel informed, confident, and supported from start to finish.
Chris also brings personal experience buying and selling his own properties, owning investment properties, and sitting on condo boards. He understands what's at stake.
23+
Years Experience
5★
Google Rating
RE/MAX
Lifetime Achievement
RE/MAX
Hall of Fame
What I Bring to Every Listing
Your Interests, Always First
- Comprehensive knowledge of the Calgary real estate market
- Professional negotiation on your behalf
- Professional market analysis to ensure a smooth & successful sale
- Representation through the entire selling process
- Strategic advertising, social media & online presence
- Staging consultation when appropriate, with a professional home staging company
- Professional photography, including drone where appropriate
- Professional feature sheets
How I Market Your Home
A Multi-Channel
Marketing Strategy
Your home's first impression happens online. We position your home to stand out from day one — combining professional presentation with maximum digital exposure to attract the most qualified buyers.
Professional Presentation
- Professional photography
- Professional drone photography when it enhances the property
- Strategic staging recommendations (if required)
- Compelling, optimized property descriptions
- Professional feature sheets
- Pricing based on current market data
Digital Exposure & Platforms
- Realtor.ca — Canada's most widely-used real estate website
- Pillar9 — Exclusive Calgary platform; ~8,600 licensed REALTORS® notified instantly
- Google Business Profile — Your listing exposed on Google
- chrismarshallrealtor.com — Featured listing on my personal website
Facebook
Instagram
LinkedIn
Google Business
Strategic Promotion
Our goal is to generate strong interest early — creating momentum and competitive positioning. Open Houses are held when appropriate to maximize in-person exposure.
Pricing Strategy
Why Strategic
Pricing Matters
Buyers are informed. They compare properties and recognize value quickly. The first two weeks on market are your most critical window.
⚠ Overpriced
- Little to no showing activity
- Days on market increase
- Buyers wait for price reductions
- Negotiating power is compromised
- Can stigmatize the listing
✓ Priced at Market
- Maximum buyer exposure in week 1–2
- New buyer alerts activated immediately
- Agents preview new inventory
- Serious buyers book showings
- Achieves strongest final sale price
How We Determine Price
- Recent comparable sales
- Current active competition
- Absorption rate (supply vs. demand)
- Property condition & upgrades
- Buyer activity trends
Seller Checklist
Preparing Your
Home to Sell
The right preparation can make the difference between a good offer and a great one. Here's how to get your home show-ready.
1 Decluttering
- Declutter as much as possible: donate, sell, toss, or store
- Rent storage or use your garage to "pre-pack"
- Remove all personal photos from walls
- Ensure countertops are clear of excess articles
- Storage areas and closets should be half-full, sorted by colour
- Remove excess furniture to create more space
- Remove excessive window treatments
- Toss dead plants, trim overgrown ones
2 Measurements
- A professional measuring company will complete all room measurements in accordance with CREB rules
3 Preparation
- Clean home thoroughly inside and out
- Prioritize repairs: leaky faucets, patch holes, clear drains, replace cracked tiles
- Touch up or apply fresh paint where necessary
- Check all locks and door handles are working
- Oil squeaky hinges on doors and closets
- Ensure all lightbulbs are working and matching (warm daylight is best)
- Hang curtains high and wide for a luxury feel
- Seasonal: Cut grass, trim trees, tidy flower beds
- Seasonal: Clear driveway and sidewalks of snow and ice
4 Photo Day
- Open drapes/blinds during daytime; close at night
- Chris and/or Treva will meet the photographer at your home
- All lights turned on — interior and exterior
5 For Showings
- Make the home as fresh-smelling as possible
- Turn on all lights (interior and exterior)
- Open window coverings during daytime; close at night
- Unlock all interior doors
- Everyone (including pets) out of the home
- Turn off the TV
Professional Staging
Staging Options
Staging will enhance the look and feel of your home to appeal to buyers — often costing less than the first price reduction.
1
Staging Consultation
A 1–4 hour assessment of your home with a verbal "to do" list. Have a pen and paper handy to take notes.
2
Redesign Consultation
2–4 hours of packing and moving furniture and décor to give your home a whole new look — no new purchases needed.
3
Occupied Home Staging
An evaluation of each room, bringing in rental furniture to enhance what you already own.
From $750+4
Vacant Home Staging
If your home is vacant, furniture and décor will be sourced for a top-to-bottom makeover.
From $2,500+
Complimentary
Virtual Staging
This service digitally furnishes vacant or under-furnished spaces, allowing buyers to better visualize layout, scale, and functionality. Virtual staging enhances listing photos and is a strategic way to increase buyer engagement and maximize your home's appeal in today's digital-first market.
Seller Tip
Recommended
Paint Colours
Today's buyers gravitate toward homes that feel warm and welcoming. Soft, warm-undertone white beiges create a calm, inviting atmosphere that works across design styles. They're highly photogenic and pair beautifully with wood, linen, stone, and warm metals.
Sherwin Williams
Westhighland White
Benjamin Moore
Simply White
Sherwin Williams
Creamy
Sherwin Williams
White Snow
Seller Costs
What Will
It Cost?
Understanding your closing costs upfront ensures there are no surprises. Here's a general breakdown of what sellers typically encounter.
Real Estate Commissions
The seller is responsible for the payout of commissions to both the listing agent and the agent representing the buyer.
Real Property Report (RPR)
Approx. $500 – $800 if an updated RPR is required
An RPR survey should have been provided when you bought your home. If you have not made modifications to your property, the previous report may suffice. If modifications have been made, an updated or new RPR will be required.
Legal Fees
Approx. $1,200 – $1,900
A lawyer will be required to complete all mortgage and title documents.
Condo Documents
Approx. $500 – $800
The seller of a condominium (bare land or conventional) will need to provide condo documents to the buyer as part of due diligence.
Estoppel Certificate
Approx. $200 – $400 (ordered by lawyer at closing)
Required for condo sales and ordered by your lawyer as part of the closing process.
1% for Incidentals
If possible, set some money aside for unexpected expenses that may arise during the sale process.
RPR Triggers
You'll need an updated or new RPR if you've added: sheds, decks, fences, garages, driveways, air conditioning, or other structural features. Note: bylaw changes may also require an updated RPR.
Moving Day
Your Moving
Checklist
Stay organized through every stage of your move with this timeline guide.
2 Months Before
- Research moving companies or rental trucks
- Decide on a DIY, Hybrid, or Full Service move
- Get estimates from moving companies
- Start collecting moving supplies (boxes, tape, packing materials)
- Create a moving binder or folder
- Begin decluttering your home
6 Weeks Before
- Book the moving company
- Start packing items used infrequently
- Label each box with contents and destination room
- Arrange for utilities and services at your new home
- Make travel arrangements if moving long-distance
4 Weeks Before
- Confirm details with your moving company
- Notify banks, subscriptions, and government agencies of your new address
- Schedule utility disconnection and reconnection dates
- Continue packing less-used items
2 Weeks Before
- Arrange time off work for moving day
- Pack a suitcase with essentials for the first few days
- Confirm final details with movers
- Return borrowed items and retrieve lent ones
- Dispose of hazardous materials that can't be transported
Moving Day
- Pack a box of cleaning supplies for your new home
- Do a final walkthrough of your current home
- Supervise movers or oversee truck loading
- Take meter readings and photos of both homes
- Lock up your old home; keep documents and valuables with you
After Moving
- Unpack essentials first (set up beds first)
- Unpack and organize room by room
- Update your address with the post office, banks, and institutions
- Settle any outstanding bills from your old home
- Enjoy your new home!
Ready to Sell?
Let's Get Your
Home Sold
Contact Chris today for a complimentary home evaluation and personalized selling strategy.